Become the most dominant brand on Twitter and Instagram during the Superbowl
while supporting the launch of the brand's Superbowl commercial.
Engage large quantities of content creators to develop real-time media,
tying the Superbowl event to the brand tenets and to its commercial.
$1M in media delivered
6 Different branded hashtags trended on Twitter
Winner of Ad Scrimmage Award for most talked about Superbowl commerical