University of Farmers
Content Distribution, Conversation Spark
Farmer's Insurance needed a creative way to spread their University of Farmers video
to an older women market. They came to twtMob to reach their audience in mass while
create genuine conversations about the video.
twtMob identified top mommy bloggers and influencers and mobilized them to spread
conversations around Farmer's funny and interactive video. Tweets encouraged people
to watch the videos and interact with it to earn a perfect score on their virtual
report card so as to make insurance talk fun and engaging.
In just a short time, the video reached over 2 million people. Additionally, almost
600 tweets were sent directly from the influencers that represent the client's target
of moms 35+.
...tweets from mom bloggers and influencers
...unique variations of funny messages about insurance