Platinum Publicity / Golden Globes
- Entertainment and fashion lovers, 18-55
One week away from the Golden Globes, Platinum Publicity contacted twtMob to create buzz around their celebrity lounge event and provide sponsors The House of Blues and Live Nation with maximum online exposure.
twtMob created a $5k Golden Globes gift bag re-tweet contest and activated 77 twtMob members. Members tweeted messages advertising the contest and encouraged users to retweet in order to enter the contest.
From start to finish the Golden Globes gift bag contest was retweeted over 2,000 times by non-twtMob members, reaching an estimated 3 million Twitter users.
...estimated reach on Twitter
...twtMob members activated