Platinum Publicity / Golden Globes

Giftbag Giveaway

  • Events
  • Twitter
  • Contest
  • Entertainment and fashion lovers, 18-55

Opportunity

One week away from the Golden Globes, Platinum Publicity contacted twtMob to create buzz around their celebrity lounge event and provide sponsors The House of Blues and Live Nation with maximum online exposure.

Solution

twtMob created a $5k Golden Globes gift bag re-tweet contest and activated 77 twtMob members. Members tweeted messages advertising the contest and encouraged users to retweet in order to enter the contest.

Results

From start to finish the Golden Globes gift bag contest was retweeted over 2,000 times by non-twtMob members, reaching an estimated 3 million Twitter users.

Necole Bitchie

The Stats

2000+

...retweets

2,000,000+

...estimated reach on Twitter

Only 77

...twtMob members activated

necolebitchie
Win a $5k #GoldenGlobes Gift Bag by House of Blues & Live Nation. RT this msg & follow @PlatinumPublcty 2 win http://budurl.com/p3pw #sp
17 Jan via twtMob