Jordan Corey
"Lady" Contest - #IHateWhenGuys
-
Music
-
Twitter
-
Contest
-
Pop music loving females, 18-25
Opportunity
A rising pop artist, Jordan Corey needed help promoting her newest single "Lady"
to a large female audience. She came to twtMob wanting to run a creative campaign
leveraging celebrities and regular influencers.
Solution
twtMob developed the #IHateWhenGuys campaign, calling on girls to post their complaints
about bad guy habits on Twitter in order to win a spa package for themselves and
their girlfriends. Additionally, every retweet earned a free download of her single
"Lady". Khloe Kardashian kicked off the campaign with the support of regular twtMob
influencers.
Results
In only a few weeks, Jordan Corey's site got a boost of 15,000 visits and her branded
message went out to over 4 million people. Even more impressive, over 80% of tweets
about Jordan and "Lady" during the promotion were purely organic, with over 89 variations
observed of creative complaints about guys.
The Stats
4,227,215
...people reached
15,492
...clicks driven from only 2 tweets from Khloe Kardashian
89+
...variations of creative messages from girls complaining about bad guy habits