Trevor Ariza Flash Flood
Live event integration, off-line integration
Basketball fans in LA, 18-35
With less than 24 hours before the Lakers' Trevor Ariza was set to make a surprise
appearance at Niketown Beverly Hills, Niketown needed a way to get the word out
and drive in-store traffic fast.
twtMob activated 19 Los Angeles members to create conversations around Trevor's
Niketown appearance. twtMob did general promo blasts as well as created targeted
conversations by identifying Twitter users that had mentioned "Trevor Ariza" or
"Lakers" in the past 24 hours and contacting them directly.
In only 20 hours twtMob reached approximately 217,670 Twitter users, driving hundreds
of people to the Niketown Store.
...until the event kickoff
...people reached that day
...of people driven to the participating Nike store