Nike
Trevor Ariza Flash Flood
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Retail
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Twitter
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Live event integration, off-line integration
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Basketball fans in LA, 18-35
Opportunity
With less than 24 hours before the Lakers' Trevor Ariza was set to make a surprise
appearance at Niketown Beverly Hills, Niketown needed a way to get the word out
and drive in-store traffic fast.
Solution
twtMob activated 19 Los Angeles members to create conversations around Trevor's
Niketown appearance. twtMob did general promo blasts as well as created targeted
conversations by identifying Twitter users that had mentioned "Trevor Ariza" or
"Lakers" in the past 24 hours and contacting them directly.
Results
In only 20 hours twtMob reached approximately 217,670 Twitter users, driving hundreds
of people to the Niketown Store.
The Stats
20 hours
...until the event kickoff
217,670
...people reached that day
Hundreds
...of people driven to the participating Nike store