Case Study - Niketown

Opportunity

With less than 24 hours before the Lakers’ Trevor Ariza was set to make a surprise appearance at Niketown Beverly Hills, Niketown needed a way to get the word out and drive in-store traffic fast.

Solution

twtMob activated 19 Los Angeles members to create conversations around Trevor’s Niketown appearance. twtMob did general promo blasts as well as created targeted conversations by identifying Twitter users that had mentioned “Trevor Ariza” or “Lakers” in the past 24 hours and contacting them directly.

Results

In only 20 hours twtMob reached approximately 217,670 Twitter users, resulting in 573 views of the Niketown invite flyer as well as driving hundreds of people to the Niketown Store.