Case Study - Real Networks / Diddy-Dirty Money

Opportunity

With dwindling ringback sales and overall market awareness low, RealNetworks turned to twtMob to help develop a solution that would leverage social media and celebrity to help Verizon Wireless increase their network penetration.

Solution

twtMob created the “tweet-a-Ringback” program and launched with flagship artist Diddy-Dirty Money, including music mogul Sean “Diddy” Combs, Dawn Richard, and other supporting celebrities like Diggy and Jojo Simmons, Necole Bitchie, and Audrina Partridge. Entrants had to buy the “Hello Good Morning” ringback and retweet a message for a chance to get a call from Diddy and win a trip to go chill with Diddy-Dirty Money.

Results

In just a few weeks, twtMob reached over 8 million people using its celebrity and regular members, resulting in more than 1200 retweets.