Super Bowl Giftbag Giveaway
With the Superbowl only 2 weeks away, Style Icon needed help promoting their celebrity
gifting lounge. By leveraging twtMob's influecer and celebrity reach, they hoped
to develop a fun campaign that would increase their followers on Twitter, Likes
on Facebook, and sign ups on their site.
twtMob developed a giveaway where people had to tweet a message, like the Facebook
page, and sign up on the promo page to enter to win the same giftbag celebs are
getting at the Superbowl gifting lounge. The contest would be spearheaded by Kourtney
Kardashian and supported by twtMob influencers.
The contest exploded. In just a few short weeks, over 34,000 people clicked to check
out the contest, with nearly 20% of traffic entering the contest. Even better, Style
Icon was retweeted organically over 1,700 times and increased their Twitter following
and Facebook likes by over 1,000% and 400% respectively.
...people reached in only 2.5 weeks
...increase in Twitter followers to Style Icon account
...increase in Likes on the Style Icon Facebook account