Verizon/RealNetworks
Diddy-Dirty Money Tweet-a-Ringback Contest
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Music
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Twitter, Facebook, Mobile
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Contest, Live event integration
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Music fans 18-35
Opportunity
With dwindling ringback sales and overall market awareness low, RealNetworks turned
to twtMob to leverage social media and celebrities to help Verizon Wireless increase
their network penetration.
Solution
twtMob created the "tweet-a-Ringback" program and launched with flagship artist
Diddy-Dirty Money, including music mogul Sean "Diddy" Combs, Dawn Richard, and other
supporting celebrities like Diggy and Jojo Simmons, Necole Bitchie, and Audrina
Partridge. Entrants had to buy the "Hello Good Morning" ringback and retweet a message
for a chance to get a call from Diddy and win a trip to go chill with Diddy-Dirty
Money.
Results
In just a few weeks, twtMob reached over 8 million people using its celebrity and
regular members, resulting in more than 1200 retweets.
The Stats
1200+
...organic retweets about the contest
8,107,699
...people reached
2000+
...views of Diddy's live stream calling winners on the phone